Design and Brand Identity
Mike Hetman's design work has been seen by over a million people across the world. In particular, Mike had a large influence in the design department of Music.com from 1999 to 2001, during the height of its popularity. Mike also played the leading role in the design and branding of his own company SearchtheWeb.com, beginning operations in 1999 and continuing to this day.

       Music.com, an online music company, served as a promotional tool for musical artists and featured downloadable music, the latest music news, album reviews, viral marketed animated e-cards, and even artist interviews. Mike's work at Music.com included being a key player in the design of three successful relaunches of its own web site and of sites for Henry Rollins, Danzig, Jill Sobule, Serge Lopez, Paul Overstreet, R.L. Burnside and SClub7. Mike also created promotional sites for Samhain's retrospective boxset and the Music.com sponsored Ecstasy tour for Lou Reed. Using Flash, Mike independently created e-cards for Willa Ford's single, "I Wanna Be Bad" and Placebo's "Special K". Collaborating with co-worker David Hatchard saw the creation of an e-card for Ray-J's "Wait a Minute" featuring Lil' Kim. Music.com ceased operations in June 2001 and a smaller scale version of the site operated for some time.

       After Music.com, Mike continued his passion for graphic and web design and has since worked on a number of projects featured in his portfolio in addition to SearchtheWeb.com. With an eye towards search engine optimization, Mike continues to develop web sites for companies large and small.